Services

My content will help you reach your B2C and B2B audiences more effectively.

Copywriting and content creation take time. And they’re not easy. Let me free you up so you can concentrate on other parts of your tourism business.

I’m well versed in branding, style, tone of voice and SEO and I’ve written copy for a wide range of target audiences, from adventure travellers with an interest in sustainability, millennials, and watersports enthusiasts to tourism SMEs and visitor attractions staff.

Whether you’re looking for a travel content specialist to manage a one-off project or provide ongoing content support, get in touch.

Content services

  • Advertorial

  • Blogs

  • Brochures

  • Case studies

  • Content project management

  • Content strategy

  • Copywriting

  • e-Books

  • Editorial

  • Features

  • Ghostwriting

  • Interviews

  • Itineraries

  • Newsletters

  • Press releases

  • Proofreading and editing

  • Social media

  • Thought-leadership articles

  • Toolkits

  • Whitepapers

Content strategy

Tell me what your business goals are and I’ll build you a carefully aligned multi-channel content strategy to get you there. Spare yourself another ugh-what-can-I-share-today? moment.

Content marketing

Need someone to create the content for your strategic forward plan? I write blogs, newsletters, itineraries, guides, features, case studies, whitepapers, press releases, social media and more that uphold your brand values and stick to your tone of voice.

Content management

I’m comfortable managing a broad range of travel content projects, from the production of a series of travel guides involving a team of freelance writers and editors to social media forward plans to what was probably the UK’s biggest Instameet.

Copywriting

When you hire me to copywrite your website, social media posts, brochures, adverts or brand guidelines, I start by getting to know your business really well. Then, I write the copy to suit your brand’s style. I take a particularly nerdy pride in seamlessly weaving in keywords and phrases. The result is effective copy that’s strategic and a pleasure to read.

Proofreading and editing

Do you need help weeding errant apostrophes, duplications, double spaces, inconsistencies and irritating repetitions from your copy? I can spot them a mile off.

Travel writing

As well as creating content for the travel industry, I’m a published travel writer. I can ditch the KPIs, CTAs and SEO to write articles that simply tell my story about a place, just for the joy of it. I also interview people in travel and adventure and share their stories.